Designer Tetsuro Kitada 

Obsess [uh b-ses] 
1.) to hold onto something
2.) to excessively preoccupy the mind with an idea/ thought 

Applying the definition of the word "obsess" as its core philosophy, the designer seeks to change existing norms within fashion and to create new forms of expression and values within. Constantly focussing on the creations' quality, the designer engages himself with all processes of his work of art, encompassing pattern making, sewing, cutting, etc., to realise his vision.